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Amarz Muffler & Auto Service: built to be found by local drivers.

An auto shop lives or dies on local search. When someone's car breaks down, they search, they pick from the first results, and they call. This project was about making sure Amarz shows up for that call.

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The client

Amarz Muffler & Auto Service is a local auto repair shop in Ontario, Canada, specializing in exhaust systems and mufflers, general mechanics, and preventive vehicle maintenance.

The problem

The shop's digital presence was outdated and didn't reflect what it actually does — or how well. For a shop that depends on nearby customers, not showing up in local search means the phone doesn't ring — the work goes to whoever does show up.

  • Low conversion from mobile — exactly where drivers search
  • Service information inconsistent with the local search listing

The solution

Two fronts: a website built for local search from the first line of code, and a local presence aligned so the shop shows up where customers actually look. Mobile UX came first — people search for a mechanic from their car, not from a desk.

  • Website: services structured by mechanical specialty, direct calls-to-action for appointments and calls, fully responsive — live at amarz.ca
  • Local presence: NAP data aligned, content optimized for local automotive search intent
  • Mobile-first UX: one-tap call actions for drivers on the move

The result

The site is live at amarz.ca, with fast load metrics and immediate call interactions. Local SEO results are measurable — calls, direction requests, rankings for the searches that matter in the shop's service area — and I'll publish the numbers once the client confirms them.

  • Live in production at amarz.ca
  • Fast load and interaction metrics
  • One-tap calling for local drivers

Run a local business?

If customers in your area are searching for what you do and finding someone else, that's fixable. Tell me about your business and I'll tell you where you stand — straight answer, no sales script.

Ready to start?

Tell me about your project — you'll hear back within one business day.

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